According to the United Nations Population statistics, 60 percent of the world’s population resides in villages. Data from the Joshua Project indicates in India there are more than 500,000 villages that have not received the Gospel. In the Amazon basin, there are more than 80,000 un-reached village settlements. Most of the world's village population has not heard the Gospel in a way to respond to the offer of eternal salvation. According to church planting expert, George Patterson, less than two percent of all Western missionaries serve these areas.

These unreached masses must be reached and discipled. However, no discipling is possible without interpersonal involvement. National village evangelists are uniquely qualified for this task. They live within reach of the unreached villages and they can disciple their own people. They instinctively recognize cultural norms within which they can contextualize the Gospel message. They know the local language and customs of their own people. They understand the mind-set of the people and are able to illustrate the Gospel in ways that relate to the life and circumstances of the region in which they live.

They also understand how to approach their own people with the Gospel. They often have access to countries closed to traditional Western missionaries. And in the ever changing world conditions when many expatriates are refused entrance into a country, and some even deported, the village evangelist can remain to continue the task of evangelizing their own villages and countries. This allows the church to progress apart from foreign interference. This also enables the church to develop totally acceptable in form and pattern to its society and culture.

Additionally, raising up village evangelists engaged in fulltime church planting is a cost effective way to continue the work of discipling the nations, especially in these difficult economic times.
Finally, since we are commissioned to evangelize and "make disciples of all nations" (Mt.28:19), then we must recognize that in this hour of church history, one of the pacesetting strategies inspired by the Holy Spirit is to utilize village evangelists and church planting teams to help fulfill the Great Commission and usher in the return of Christ. Therefore, the primary objective The Village Vision: evangelize the millions of neglected people living in villages, and plant churches throughout the village populations of the world.